Avoid a depleted daily budget

If you have a limited budget, you'll want to make the most of every penny that you spend on your advertising campaign. When your budget is limited, your ad might not show as frequently as you'd like – or might not show at all.

This article shares tips to help you spend your budget more effectively.

Lower your bids in campaigns that are "limited by budget"

While counterintuitive, slightly lowering your bids in campaigns that are marked "limited by budget" could potentially help you earn more clicks. Lowering bids for budget-constrained campaigns could reduce the average amount that you pay when someone clicks your ads, with the potential for your budget to go further and get more clicks. Lowering bids too much, however, could result in fewer clicks if your bids are no longer competitive. If you choose to decrease your bids, check your campaign a few days later to ensure that you haven't lowered your bids too much. Find out how to edit your bid

Let AdWords bid for you automatically

An alternative to lowering your bids yourself is to allow AdWords to automatically set bids for you. There are multiple types of automated bid strategies, each designed to help you reach a specific goal for your business, such as increased clicks or conversions. Find out about automated bidding

Change your delivery method from "Accelerated" to "Standard"

Accelerated delivery is likely to use up your campaign's daily budget early in the day. This is because accelerated delivery shows your ads until your budget is reached. "Standard" delivery is more optimised, which means that the delivery of your ads is spread more evenly throughout the day.

If you're using manual bidding, by default your campaign will be set to "Standard". Learn how to change your delivery method

Use your campaign's recommended budget

AdWords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions. You can use these recommendations to estimate how a new budget might improve the visibility of your campaign's ads. Find out how to find your campaign's recommended budget

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