How ad groups work

An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

Keep stuff together that belongs together

Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you build and repair lasers in your secret laboratory and then sell them on your website.

In the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them.

Ad group: laser systems Ad group: laser gases Ad group: laser crystals
solid-state laser helium neon laser titanium laser crystal
solid state lasers helium neon lasers titanium laser crystals
gas laser argon laser chromium laser crystal
gas lasers argon lasers chromium laser crystals
free-electron laser nitrogen laser neodymium laser crystal
free-electron lasers nitrogen lasers neodymium laser crystals