How ad groups work
Keep stuff together that belongs together
Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you build and repair lasers in your secret laboratory and then sell them on your website.
In the table below, each ad group contains a keyword list focusing on a product you'd sell. The keyword list in each ad group tells our system to show ads for these products only on websites related to them.
|Ad group: laser systems||Ad group: laser gases||Ad group: laser crystals|
|solid-state laser||helium neon laser||titanium laser crystal|
|solid state lasers||helium neon lasers||titanium laser crystals|
|gas laser||argon laser||chromium laser crystal|
|gas lasers||argon lasers||chromium laser crystals|
|free-electron laser||nitrogen laser||neodymium laser crystal|
|free-electron lasers||nitrogen lasers||neodymium laser crystals|