Edit your ad text

You can make changes to your ad text at any time by following the steps below. Just be aware that editing an ad is the same as creating a new ad and removing the old one, which means that your new ad will have to go through our usual approval process. Also, keep in mind that we'll reset your new ad's performance statistics to zero.

You can edit your ad text from the Ads tab within the Campaigns tab. Here's how:

  1. Sign in to your AdWords account at http://adwords.google.com
  2. Click the Campaigns tab.
  3. Navigate to the Ads tab.
  4. Click the pencil icon Pencil Icon that's next to your ad text. Edit ad
  5. Make changes to your ad text and click Save. Modify ad
  6. Your new ad will automatically be submitted for review.
Try it out

Edit your ad text in bulk

If you want to change the text for multiple ads at once:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Click the Ads tab.
  4. Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  5. Click Edit, then choose Change text ads... See ad bulk edit menu
  6. In the window that appears, you can find and replace, add, set or change the case of your ad text. See ad bulk edit options
  7. Click Preview changes to see what your edits will look like, or click Make changes to edit your selected ads.

Keep in mind

  • When you follow the steps above, the original version of your ad will be removed and you'll create a new ad and your new ad's performance history will be set to zero. However, you'll still be able to see your original ad's performance history by selecting "All" from the "All but deleted campaigns" drop-down menu above the statistics table.
  • You won't be able to resume the original version of your ad.
  • Your edited ad will go through our ad approval process so we can ensure your edits comply with our AdWords ad policies -- we work to review the ads in our program as quickly as possible, usually within one to three business days. If your changes don't meet our policies, your edited ad may not be eligible to run.


Instead of editing your ad text, try creating new ads to test how well different versions of your ad perform -- we'll automatically start to show your better-performing ad more often. This means you'll get the benefit of having your original ad run while your new ads go through our approval process.

Next steps