Edit your ad text

  • Know the effects of editing your ad text
  • Edit an ad's text
  • Edit text for multiple ads at once

What happens when you edit ad text

  • Your ad goes through the usual approval process whenever you edit your ad text. Approval takes about one business day.
  • Your edited ad’s performance history is set to zero. Editing an ad is the same as creating a new ad and removing the old version.
  • You’ll still be able to see your original ad's performance history by selecting "All" from the "All but removed campaigns" drop-down menu above the statistics table.
  • You won't be able to resume the original version of your ad. You’ll need to create a new ad or edit your ad again if you want your original text.


Instead of editing your ad text, try creating new ads to test how well different versions of your ad perform. (AdWords automatically shows better-performing ads more often.) This way, your original ad will keep running while your new ads go through our approval process.

Edit an ad's text

  1. Sign in to your AdWords account at https://adwords.google.com
  2. Click the Campaigns tab.
  3. Navigate to the Ads tab.
  4. Hover over your ad text and click the pencil icon Pencil Icon that appears. Edit ad
  5. Make changes to your ad text and click Save. Modify ad
  6. Your new ad will be reviewed, usually within one business day.
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Edit your ad text in bulk

To change the text for multiple ads at once, follow these steps.

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Click the Ads tab.
  4. Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  5. Click Edit, then choose Change ads... See ad bulk edit menu
  6. In the window that appears, you can set text, find and replace text, append text, or change the case of the text for all the ads you've selected. See ad bulk edit options
  7. Click Preview changes to see what your edits will look like, or click Make changes to edit your selected ads.


If you want to make changes to multiple campaigns, ads, ad groups, and more in bulk, you might want to use bulk uploads. With bulk uploads, you can download a spreadsheet, make changes offline, then upload it to have the changes take effect at the same time.

Next steps

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