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Edit your text ads

There are a number of reasons to edit the text, Display URLs or Landing page URLs of your text ads. Maybe you need to correct a typo, or update the Final URL. You might also want to edit your ad after learning how to better connect with your audience. This article shows you how to edit text ads one at a time or in bulk.

Before you start

It’s important to understand what happens when you edit an ad:

  • Your ad goes through the usual approval process whenever you edit your ad. Approval takes up to one business day.
  • Your edited ad doesn’t retain performance history from the original ad. Editing an ad is the same as creating a new ad and removing the old version.
  • You’ll still be able to see your original ad's performance history. Find out more
  • You won't be able to resume the original version of your ad. You’ll need to create a new ad or edit your ad again if you want your original text.

Tip:

Instead of editing your ad, try creating new ads to test how well different versions of your ad perform. (AdWords automatically shows better-performing ads more often by default.) This way, your original ad will keep running while you start to see how your new versions perform.

Instructions

Select the AdWords experience that you're using. Learn more

  1. Sign in to your AdWords account.
  2. Click on the Campaigns tab.
  3. Navigate to the Ads tab.
  4. Hover over your ad text and click on the pencil icon Pencil Icon that appears.
  5. Make changes to your ad and click on Save.
  6. Your new ad will be reviewed, usually within one working day.
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Edit your text ads in bulk

To change the text for multiple ads simultaneously, follow these steps.

  1. Sign in to your AdWords account.
  2. Click on the Campaigns tab.
  3. Click on the Ads tab.
  4. Tick the box next to any ads that you want to edit. You can also select all ads by ticking the box in the menu bar.
  5. Click on Edit, then choose Change ads.
  6. Make changes to your ads and click on Save.
  7. Click on Preview changes to see what your edits will look like, or click on Make changes to edit your selected ads.

Tip

If you want to make changes to multiple campaigns, ads, ad groups and more in bulk, you might want to use bulk uploads. With bulk uploads, you can download a spreadsheet, make changes offline, then upload it to have the changes take effect at the same time.

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