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Edit your text ads

There are a number of reasons to edit the text, display URLs, or landing page URLs of your text ads. Maybe you need to correct a typo, or update the final URL. You might also want to edit your ad after learning how to better connect with your audience. This article shows you how to edit text ads one at a time or in bulk.

Before you begin

It’s important to understand what happens when you edit an ad:

  • Your ad goes through the usual approval process whenever you edit your ad. Approval takes up to one business day.
  • Your edited ad doesn’t retain performance history from the original ad. Editing an ad is the same as creating a new ad and removing the old version.
  • You’ll still be able to see your original ad's performance history. Learn more
  • You won't be able to resume the original version of your ad. You’ll need to create a new ad or edit your ad again if you want your original text.

Tip

Instead of editing your ad, try creating new ads to test how well different versions of your ad perform. (AdWords automatically shows better-performing ads more often by default.) This way, your original ad will keep running while you start to see how your new versions perform.

Instructions

Choose the AdWords experience you're using. Learn more

  1. Sign in to your AdWords account.
  2. In the page menu, click Ads & extensions.
  3. Find the ad you’d like to edit.
  4. Hover over your ad text and click the pencil icon Edit that appears.
  5. Make changes to your ad text and click Save.
  6. Your new ad will be reviewed, usually within one business day.

Edit your ad text in bulk

To change the text for multiple ads at once, follow these steps.

  1. Sign in to your AdWords account.
  2. In the page menu, click Ads & extensions.
  3. Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  4. Click Edit, then select Change text ads.
  5. Make your changes, then click Preview to see what your edits will look like, or click Apply to edit your selected ads.
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