Edit your text ads

There are a number of reasons to edit the text, display URLs, or landing page URLs of your text ads. Maybe you need to correct a typo, or update the final URL. You might also want to edit your ad after learning how to better connect with your audience. This article shows you how to edit text ads one at a time or in bulk.

Alert:  Please be sure you are using AdWords Editor 12.4 or higher. Using an older version may result in the deletion of some of your previous URL and parallel tracking changes. Check which AdWords Editor version you're using.

To further safeguard your parallel tracking changes from being deleted, some edits made in the previous AdWords experience (including those to campaigns, ad groups, keywords, ads and extensions) may be rejected. To complete these edits, switch over to the new AdWords experience. Determine which AdWords experience you’re using.

Before you begin

It’s important to understand what happens when you edit an ad:

  • When you save edits to your ad, you create a new version of the ad. 
  • Your new ad goes through the usual approval process, which takes up to one business day.
  • You’ll still be able to see performance history for previous ad versions.
  • You won't be able to resume the original version of your ad. You’ll need to create a new ad or edit your ad again if you want your original text.

Tip

Instead of editing your ad, try creating new ads to test how well different versions of your ad perform simultaneously, create new ads. This way, your original ad will keep running while you see how your new versions perform. AdWords automatically shows better-performing ads more often by default. 

Instructions

Choose the AdWords experience you're using. Learn more

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Navigate to the Ads tab.
  4. Hover over your ad text and click the pencil icon Pencil Icon that appears. Edit ad
  5. Make changes to your ad and click Save.Modify ad
  6. Your new ad will be reviewed, usually within one business day.
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Edit your text ads in bulk

To change the text for multiple ads at once, follow these steps.

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Click the Ads tab.
  4. Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  5. Click Edit, then choose Change ads.See ad bulk edit menu
  6. Make changes to your ads and click Save. See ad bulk edit options
  7. Click Preview changes to see what your edits will look like, or click Make changes to edit your selected ads.
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