Eligible

A status given to ads that Google has not yet reviewed, but that can still appear on Google search result pages.

  • Ads marked as "Eligible" are still under review. We review most ads within 1 business day, but some reviews may take longer because some ads require more complex review. If your ad is marked "Eligible" for more than 1 full business day, you can contact us and we'll be happy to help you.
  • Eligible ads can run on Google search pages before they're approved, but won't be shown to people who have turned off SafeSearch filtering. Eligible ads can't run on the Search Network and Display Network until they're reviewed and approved.
  • Whenever you create or edit an ad, Google reviews the ad to make sure that it complies with our advertising policies and is safe and appropriate for users. Find your ad's approval status by looking at the "Status" column in the Ads tab of your Campaigns page.

About the ad approval process