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A feature that automatically creates custom URLs to help you track offline conversions and report on your ad performance using website tracking programs like Google Analytics.

  • Auto-tagging will attach a parameter to the URL people click through to help you tell which ad was clicked for each visit to your site.
  • Google Analytics and similar programs can use the information in auto-tagged URLs to tell you which AdWords keywords brought a visitor to your site, which campaign that keyword was from, and how much that click cost.
  • You can use this information to import complex conversions into AdWords, whether online or offline.
  • Auto-tagging is turned off by default. You can check whether auto-tagging is on, as well as turn it on or off, by clicking the "Billing, Account settings, and Help" menu (), selecting "Account settings," then looking at the "Tracking" section of the "Preferences" page.
See Google Analytics data within your AdWords account
Link Google Analytics and Google AdWords
Learn about the benefits of auto-tagging
Import offline or complex conversions
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