Make a payment
You can make a payment at any time, with any form of payment that's available to you. To make one, follow these steps:
- Sign in to your AdWords account at http://adwords.google.com.
- Click the gear icon and choose Billing.
- Click the Make a payment button.
You'll then be asked to provide information about your form of payment, if it isn't in your account already.
Read on to see how your payments work with your payment setting, whether it's manual or automatic.
Payments on the manual payment setting
- North America
- United States
- United Kingdom
- Middle East
- Asia Pacific
- New Zealand
If you're on the manual payment setting, you'll make a payment for your AdWords costs before your ads run, and that payment will be used to pay for your advertising costs once your ads start running.
You'll do this each time you want to add money to your AdWords account, and whenever the money in your account starts getting low, we'll send you an email reminding you to make another payment.
Here's what to keep in mind as you make payments on this setting:
- The amount you pay is up to you, as long as it's above the minimum transaction amount for your location and currency. You'll see what that minimum is when you make a payment.
- You can make payments more quickly by storing multiple forms of payment in your account.
- You can make a payment with any form of payment in your account, or a new form of payment that's available in your location and country.
- Make a payment to ensure your ads continue to run for awhile -- we suggest 30 times the cumulative amount of your ad campaign daily budgets. If your account balance is running low, we'll send an email (based on your notification settings) when your budget has less than seven days worth of advertising funds.
Payments on the automatic payment setting
If you're on the automatic payment setting -- where you pay automatically after you accrue costs -- you can still make a separate, manual payment for your costs at any time. You might want to for these reasons:
- You want more control over how and when you're charged. With a manual payment, you can pay your entire AdWords account balance, just a fraction of it, or more than your balance for future costs. You can also pay with a new form of payment or divide your balance among several of them. This can help delay when your primary form of payment is charged. Keep in mind: sometimes if you make a manual payment close to when your automatic payment is due, you might be charged twice.
Let's say you have a campaign with a daily budget of $2,000 and that we charge your form of payment whenever your costs reach $500. This means you're charged multiple times a day.
Now let's say you make a payment for $10,000 with another form of payment -- essentially paying for five days worth of your advertising costs ($2,000 x 5 = $10,000). This means that your primary form of payment won't be charged until you've used up your $10,000 payment and an additional $500, which triggers another charge.
- Your credit card was declined, and you want your ads to run. Banks decline credit cards for various reasons. So if your form of payment is ever declined, you can make a manual payment to help your ads stay online while your decline is resolved. If you make a payment by bank transfer or direct debit, your account will start running again once we've received the payment.