How you pay for AdWords

When it comes to paying for AdWords, you've got many choices. But there are only two main things you need to consider when setting up your billing information:

  • How you pay (automatic or manual payments)
  • What you pay with (your form of payment)

At a glance

  • How you pay: With AdWords, you can make payments before your ads show (manual payments) or automatically make payments after your ads show (automatic payments). Some businesses are also eligible for monthly invoicing, which is a Google line of credit.
  • What you pay with: This is what you use to pay your costs, such as a credit card, and is known as a form of payment. Some forms of payments are only available in certain countries, so you might see different options depending on where your business is located.

How you pay

Automatic payments (pay after your ads run)

Who it's for
If you've ever had the lights in your house go out because you forgot to pay the electricity bill, this setting's for you. With automatic payments, you set up a form of payment in your account and your costs are paid automatically. This helps ensure that your ads always run -- even if your electricity doesn't.

How it works
You're charged only after you've accrued advertising costs. And you'll be billed in one of two instances: either 30 days after your last payment, or whenever your costs reach your billing threshold (the set amount that triggers a bill).

Postpay or Automatic payment process
Manual payments (pay before your ads run)
The manual payment method isn’t available for new accounts in the countries listed. If you can't see this option when signing up, please choose automatic payments to finish creating your account.

  • North America
    • Canada
    • United States
  • Europe
    • Austria
    • Belgium
    • Denmark
    • Finland
    • France
    • Germany
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East
    • Israel
  • Asia Pacific
    • Australia
    • Malaysia
    • New Zealand
    • Vietnam

Who it's for
If you like to pay for your ads before they run and have a fluctuating budget for your costs, this setting might be for you. With the manual payments setting, you make a payment for the amount you'd like whenever you'd like. But if you're someone who forgets to make payments now and then -- and who hasn't? -- this might not be the best setting for you. That's because your ads will stop running when there's no money left in your account.

How it works
With this setting, you make a payment to your AdWords account before your ads run. Then, as your ads run, your advertising costs are deducted from the payment you've made. We can notify you by email (if you asked us to) when your account balance starts getting low, and you can make another payment whenever you'd like.

Prepay or Manual payment process
Monthly invoicing (pay using a credit line)

Who it's for
You might be eligible to use monthly invoicing if your business meets certain requirements. Typically, this payment setting is used by large advertisers and businesses.

How it works
With this setting, we'll provide you a line of credit for your advertising costs. You then pay for those costs -- according to terms and conditions that you've agreed to -- using a check or wire transfer.

Invoicing payment process

How to apply
You can apply for monthly invoicing if your business meets certain requirements. These include, but aren't limited to:

  • Being registered as a business for a minimum of one year
  • Spending a minimum of $5,000 a month (this can vary by country)

If you meet these initial requirements and would like to apply for monthly invoicing, contact your customer service representative.

What you pay with

You can pay with a credit or debit card, a bank account, or a transfer of money to Google. Every country offers different ones, so be sure to explore the available forms of payment for your location.


To see the minimum transaction requirements for a particular currency and country, check out our payment options finder.

Next steps