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About campaign settings

Adjust your campaign settings to help you tailor your campaign. The campaign settings that you select will apply to all ads within the same campaign. The type of campaign that you choose determines which settings are available to you.

What each campaign setting means

Select the AdWords experience that you're using. Learn more

Settings Description References

Campaign name

This is where you enter a name for your campaign. Although AdWords enters a default campaign name for you, you should choose a name that clearly describes the theme of the campaign so that you can easily find it in your account. Your campaign name isn't visible to your customers.  
Campaign Type

The campaign type that you choose tailors the campaign setup to what's appropriate for your goals. We recommend that new advertisers start with a "Search Network with Display Select" campaign type, which offers a wide variety of potential placements for your ads.

You’ll also choose a campaign sub-type. If you prefer a simpler overview of your campaign and feature options, then consider using the “Standard” campaign subtype; use “All features” if you want to see everything about your campaign and feature options.

Find out about choosing the campaign type that's right for you
Networks

The Networks setting indicates where you want your ad to appear based on the campaign type that you chose. For example, with the Google Search Network, your ad can appear on Google search sites and non-Google search sites (such as CNN) that partner with Google to show search ads, called search partners.

With the Google Display Network, your ad is displayed on other sites that partner with Google to show ads.

Find out about the Search Network
Find out about the Display Network

Devices Campaigns target all types of devices, including desktops, tablets and mobile devices. Later, you can choose to customise ads for different devices. Find out about types of mobile ads
Locations and languages Your campaign’s ads are eligible to show to customers in your targeted geographic locations, or to customers who have selected your targeted language as their browser’s language setting. We recommend choosing the language that you serve your customers in. Find out about location and language targeting
Bidding and budget

Choose to manually set your bids for clicks on your ads or let AdWords do it for you. Depending on your campaign type, you may see additional bidding options to choose from.

Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the most that you’ll pay per click for ads in an ad group. Your budget is the average amount that you’re comfortable spending each day on your campaign. The budget that you choose is entirely up to you, and you can adjust it at any time.

Find out how to set your bid and budget
Ad extensions Include even more information with your ads, such as location information, links to pages on your website and your phone number. Find out how to enhance your ad using extensions
Additional settings

Here are some additional optional features to help you to optimise your campaign:

  • Schedule: Set a campaign start and end date.
  • Ad scheduling: Choose certain days or hours of the week for your ads to show.
  • Ad delivery: By default, AdWords shows your ads when they're more likely to get clicks or conversions, but you can choose to show your ads more evenly throughout the day.
Find out how to use ad scheduling

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