About text ads
Text ads on the Search Network show above and below Google search results. A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL, and description text.
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People are most likely to notice your headline text, so consider including words that people may have entered in their Google search. In the example ad above, the word "rentals" should get the attention of people who are searching for a place to stay long term.
The display URL, usually in green, shows your website address. This display URL is made up of the domain from your final URL and the text in the optional ”Path” fields. These fields are designed to help people who see your ad get a better sense of where they’ll be taken when they click it. Your path text doesn’t have to match the exact language of your display URL.
Use the description to highlight details about your product or service. It’s a good idea to include a “call to action”—the action you want your customer to take. If you’re an online shoe store, your description might include “Shop now” or “Buy shoes now.” If you offer a service, you might want to add something like “Get an instant quote online” or “See pricing.”
|Headline 1||30 characters|
|Headline 2||30 characters|
|Path (2)||15 characters each|
In expanded text ads, the length limits are the same across all languages. Each character in double-width languages like Korean, Japanese, or Chinese counts as two towards the limit instead of one.
To see what your ads look like on the Google search results page without affecting your ad statistics, use the Ad Preview and Diagnosis tool.
You can provide more information about your business, like its location, phone number, or additional deep links into your website, by adding extensions to your text ads. Learn more
Using special characters with your ads
Most non-English characters, including tildes, umlauts, and cedillas, will appear correctly in your ads, including within the display URL.