Text ad

The standard type of AdWords ad. A text ad typically includes a link to your website and a description or promotion of your product or service.

  • Text ads include a title that's also a clickable link to your webpage, one or two lines of text, and your website address shown in green. On the Search Network, other elements of the ad can also be clickable to match the look and feel of the publisher's site.
  • These ads can appear on Google search results pages and across the Google Network. Text ads might look different on the Display Network.
  • Text ads are sometimes known as "sponsored links" because the title links to the advertised website.
  • Here are a few things that great text ads do: highlight what makes your business or product unique; include prices, promotions, or exclusive offers; have a clear call to action; and use at least one of your keywords in your ad text.

How to create a text ad
Components of a text ad
Tips for successful text ads