Document requirements for advertiser verification

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Google requires advertisers to complete identity verification as part of the advertiser verification programme.

For identity verification, advertisers may be required to submit one of the acceptable documents listed below based on the location that their organisation is registered in, or resident in if they are an individual.

Note: The documents required are based on your account type 'organisation' or 'Individual'. You can check your 'Account type' in your Google Ads payments profile via the 'Settings' page for 'Billing & Payments'. If your 'Account type' is 'Individual', but you need to verify as an organisation or vice versa, contact us before starting the verification process. These documents are required for the successful completion of the verification process.

When submitting a government-issued photo ID, ensure that:

  • The ID is valid (not expired)
  • The image is in color, not black and white
  • The image is clear and well lit
  • The image should not be a photocopy

Personal data and documents will not be shared with any third party, as per the Google data protection policy.

Acceptable documents by location

Organisations are required to submit one of the following registration documents for advertiser identity verification. Acceptable documents include:

  • business registration certificate

Individuals and authorised representatives need their mobile phone to complete identity verification via their mobile operator.

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