Document requirements for advertiser identity verification

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As part of the advertiser verification programme, Google requires advertisers to complete advertiser identity verification.

For identity verification, advertisers are required to submit one of the acceptable documents listed below based on the location that their organisation is registered in, or resident in if they are an individual.

Acceptable Documents by Location

Organisations are required to submit one of the following registration documents for advertiser identity verification. Acceptable documents include:

  • Any document, notice or letter either issued by the IRS or stamped by the IRS that states your Organisation name. Some examples are CP575, 147C, CP299, 988, 937, 1050, 5822 etc. 
  • Forms submitted to the IRS will only be accepted if a copy of the form is available on the IRS website. Some examples are Forms 8871 and 990. See here (political organisations) and here (tax exempt organisations) for ways to search for your organisation on the IRS website.
  • Certificate of Business Incorporation issued by the state where you conduct business activities that states your Organisation name
  • Your most recent SEC filing (e.g., 10-K, 10-Q or 8-K forms) that state the Organisation name 
  • Business credit reports that state your Organisation name from Experian, Equifax, TransUnion or Dun & Bradstreet.

Organisations may also provide their Employer Identification Number. 

Individuals and authorised representatives must submit a government-issued photo ID as part of the verification programme. Acceptable documents include: 

  • Passport
  • State identification
  • Driving licence
  • Permanent resident card or Green card
For individuals, the government-issued photo ID must be issued in the US; for authorised representatives, the government-issued photo ID can be issued in any country.

Other Locations

Palestine

Organisations are required to submit one of the following registration documents for advertiser identity verification. Acceptable documents include:

  • Certificate of incorporation or registration
  • Extract from commercial register
  • Business licence
  • Tax certificate
  • DUNS number

Individuals and authorised representatives must submit a government-issued photo ID as part of the verification process proving their residency in Palestine. Acceptable documents include: 

  • Passport
  • National ID card
  • Driving licence
  • Residence permit

 

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