Document requirements for advertiser verification

  ↵

Google provides translated versions of our Help Centre, though they are not meant to change the content of our policies. The US English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Build trust, increase transparency and get access to more features by completing advertiser verification. You’ll just need to complete a few tasks, such as answering a few questions about your organisation. After getting verified, some of your info will appear in ad disclosures and the Ads Transparency Centre, which provides context about an advertiser and their ads.

Learn more about Advertiser verification.

Note: The “Advertiser verification” page is now “Account” and can be found under Admin > Policy > Account.

---

You may need to submit your documents as part of advertiser verification. Learn more about document requirements for advertiser verification.

Note: The documents required are based on your account type 'Organisation' or 'Individual'. You can check your 'Account type' in your Google Ads payments profile via the 'Settings' page within the 'Billing' menu. If your 'Account type' is 'Individual', but you need to verify as an organisation or vice versa, contact us before starting the verification process. These documents are required for the successful completion of the verification process.

To complete this task, follow these steps:

1. Expand 'Policy' drop-down under Admin and select Account.

2. Select Start task and follow the provided instruction.

Make sure that the details in the submitted documents exactly match your payments profile info, including the organisation name, if applicable. If there’s a mismatch, you can change your payments profile name during the task.

When submitting a government-issued photo ID, ensure that:

• The ID is valid (not expired)
• The image is in colour, not black and white
• The image is clear and well lit
• The image should not be a photocopy nor a screenshot

If your verification fails, common reasons include the document being unverifiable, a name mismatch or using an unsupported document type. Make sure that your documents are supported for your region and account type.

Learn more about issues with submitting documents.

Personal data and documents won't be shared with any third party, as per the Google data protection policy.

---

Acceptable documents by location

For advertisers in South Sudan, learn more about Document requirements for advertiser verification in South Sudan.

Organisations may be required to provide 2 different types of documentation for advertiser verification: organisation registration documents and a government-issued photo ID from an authorised representative. Acceptable documents include:

Registration documents:

• Certificate of incorporation or registration
• Extract from commercial register
• VAT registration certificate

Authorised representative’s government-issued photo ID:

• Passport
• Identification card
• Driving licence
• Permanent residence card

An authorised representative is an admin of the Google Ads account and/or the payments profile paying for the ads. The government-issued photo ID can be issued in any country.

Individuals must submit a government-issued photo ID issued in one of the European Economic Area (EEA) countries or Switzerland as part of the verification program. Acceptable documents include:

• Passport
• National ID card
• Driving licence
• Residence permit