Promotion asset requirements

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Promotion assets add relevant information about sales and deals to regular text ads. Promotion assets are subject to the standard AdWords policies and the requirements below.

Promo codes in Promotion assets

The following is not allowed:

Not allowed Text in the Promo code field that isn’t a promo code

Examples: Product descriptions, phone numbers, promotional statements

Learn how to fix a disapproved ad or asset.

Related policies and common disapprovals

The following Google Ads policies are especially relevant to promotion assets and are often associated with disapprovals. Learn about what happens if you violate our policies.


The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. Refer to the Editorial policy for more information.


Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. Refer to the Trademarks policy for more information.

Unavailable offers

Products or services should be priced accurately, easily found at the ad's destination, and match with headers and descriptions. Refer to the Unavailable offers policy for more information.

Unclear relevance

All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. Refer to the policy on Unclear relevance for more information.

Unavailable language

All ads and assets must be written in a supported language and link to a destination in a supported language. Refer to the Unsupported language policy for more information.

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