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Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help centre for additional restrictions.
In order to provide an engaging user experience, Google requires that all ads, assets and destinations meet certain technical requirements to make sure that your ads are useful and appealing. Ads must be clear, functional and lead users to content that is relevant and easy to interact with.
Below are some examples of what to avoid in your ads.
Learn about what happens if you violate our policies.In this article
One website per ad group
The following is not allowed:
Learn more about the one website per ad group policy.Using more than one display URL domain in a single ad group
Unacceptable HTML5 ad
The following is not allowed:
HTML5 ads that don’t function properly or appear blank
Learn more about the unacceptable HTML5 ad policy.
Account limits
The following is not allowed:
Exceeding account limits for ads and other content
Excessive submissions through multiple accounts
Campaign configuration that creates an undue burden on our systems
Learn more about the account limits policy.
Unsupported language
The following is not allowed:
Ad or destination content in an unsupported targeting language
Learn more about the unsupported language policy.
Unavailable video
The following is not allowed:
Learn more about the Unavailable video policy.Videos whose status is changed to 'deleted' after submission.
Videos whose status is changed to 'private' after submission.
Videos marked live premiere.
Videos marked sponsors or members only.
Restricted access video
The following is not allowed:
Videos that are age-gated by YouTube
Videos subject to an IP claim initiated by YouTube or the content owner
Videos that are subject to YouTube content restrictions
Learn more about the Restricted access video policy.
Geo restricted video
The following is not allowed:
Videos that are not available in a country that the ad targets
Learn more about the Geo restricted video policy.
Video content changed
The following is not allowed:
Videos that changed after the ad unit was created.
Learn more about the video content changed policy.
Unacceptable video format
The following is not allowed:
Uploading videos in a format that is not supported in Google Ads or YouTube
Learn more about the Unacceptable video format policy.
Unacceptable script
The following is not allowed:
Learn more about the unacceptable script policy.Using Google Ads scripts to circumvent any restrictions or limits on usage of Google Ads, or using them for any other non-business-related purpose
Using unsupported methods to access the Google Ads scripts
Excessive or abusive use of scripts, including unreasonable request volumes
Scripts that modify, disrupt or disable any features, performance or functionality of the Google Ads platform
Failing to comply with best practices when using scripts to read data for more than 1 million entities (such as keywords or ads) or edit more than 100 thousand entities daily