Technical requirements

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.

In order to provide an engaging user experience, Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful and appealing. Ads must be clear, functional, and lead users to content that is relevant and easy to interact with.

Below are some examples of what to avoid in your ads.

Learn about what happens if you violate our policies.

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In this article

• One website per ad group
• Unacceptable HTML5 ad
• Account limits
• Unsupported language
• Unavailable video
• Restricted access video
• Geo restricted video
• Video content changed
• Unacceptable video format
• Unacceptable script

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One website per ad group

The following is not allowed:

Using more than one display URL domain in a single ad group

Learn more about the One website per ad group policy.

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Unacceptable HTML5 ad

The following is not allowed:

HTML5 ads that don’t function properly or appear blank

Learn more about the Unacceptable HTML5 ad policy.

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Account limits

The following is not allowed:

 Exceeding account limits for ads and other content

 Excessive submissions through multiple accounts

 Campaign configuration that creates an undue burden on our systems

Learn more about the Account limits policy.

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Unsupported language

The following is not allowed:

 Ad or destination content in an unsupported targeting language

Learn more about the Unsupported language policy.

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Unavailable video

The following is not allowed:

Videos whose status is changed to “deleted” after submission.

Videos whose status is changed to “private” after submission.

Videos marked live premiere.

Videos marked sponsors or members only.

Learn more about the Unavailable video policy.

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Restricted access video

The following is not allowed:

 Videos that are age-gated by YouTube

Videos subject to an IP claim initiated by YouTube or the content owner

Videos that are subject to Youtube content restrictions

Learn more about the Restricted access video policy.

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Geo restricted video

The following is not allowed:

Videos that are not available in a country that the ad targets

Learn more about the Geo restricted video policy.

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Video content changed

The following is not allowed:

Videos that changed after the ad unit was created.

Learn more about the Video content changed policy.

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Unacceptable video format

The following is not allowed:

Uploading videos in a format that is not supported in Google Ads or YouTube

Learn more about the Unacceptable video format policy.

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Unacceptable script

The following is not allowed:

 Using Google Ads scripts to circumvent any restrictions or limits on usage of Google Ads, or using them for any other non-business-related purpose

 Using unsupported methods to access the Google Ads scripts

Excessive or abusive use of scripts, including unreasonable request volumes

 Scripts that modify, disrupt, or disable any features, performance, or functionality of the Google Ads platform

 Failing to comply with best practices when using scripts to read data for more than 1 million entities (such as keywords or ads) or edit more than 100 thousand entities daily

Learn more about the Unacceptable script policy.

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Need help?

If you have questions about our policies, contact Google Ads Support.