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Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help centre for additional restrictions.
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In this article
The following is not allowed:
Products or services that help users mislead others
Examples (non-exhaustive): Creation of fake or false documents such as passports or diplomas; selling numbers (e.g. 'credit privacy numbers') that mimic the appearance of national identification numbers; services that broker the inclusion of clients as authorised users on credit lines; aids to pass drug tests; paper-writing or exam-taking services; selling falsified user activity in the form of invalid clicks, reviews or social media endorsements
Examples (non-exhaustive): Hacking services, stealing cable, radar jammers, changing traffic signals, phone or wire-tapping
Examples(non-exhaustive): Spyware and technology used for intimate partner surveillance including but not limited to spyware/malware that enable a user to monitor texts, phone calls or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (e.g. cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying
This does not include (a) private investigation services or (b) products or services designed for parents to track or monitor their underage children.
Best practices
This non-exhaustive list of best practices outlines what you should avoid in your ad text and creatives to help avoid issues related to this policy.
- Don't use imagery that implies your product can be used for dishonest purposes. For example, an image of a student looking over their shoulder during an exam while using your product would not be allowed.
- Don't use language that suggests your product can be used to cheat or deceive. For example, avoid phrases like “fool the system” or “get away with anything”.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns
menu.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save.
menu.Your ad will be automatically reviewed again. Check the ad’s status in the 'Ads and assets' page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you believe that there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
Need help?
If you have questions about our policies, review the policy guidelines and examples provided or contact Google Ads Support.