Dangerous products or services

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm or injury.

Below are some examples of products and services that we consider to be dangerous, which you should avoid in your ads. Learn about what happens if you violate our policies.

Explosives

The following is not allowed:

 Ads for products that are designed to explode and could cause damage to nearby people or property

Examples: Nail bomb, chemical bomb, any fireworks that explode, firecrackers, grenades.

Ads for instructional content about the assembly, enhancement, or acquisition of explosive items

Example: Bomb-making site, guides, software or equipment for 3D printing of parts of grenades 

Guns, gun parts & related products

The following is allowed:

          Ads for gun parts and associated items that increase the safety of a gun
             Examples: Gun locks, trigger locks, safety pins, chamber block

The following is not allowed:

  Ads for functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defence or combat

Note: We err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.

Examples: Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, 3D-printed guns

 Ads for any part or component, whether finished or unfinished, that's essential to or enhances the functionality of a gun

Examples: Ammunition, ammunition clips, silencers, ammunition belts, stocks, conversion kits, gun-grips, scopes and sights, tripods and bipods

  Ads for instructional content about the assembly or enhancement of any functional device (or the parts or components of a device) that appears to discharge a projectile at high velocity

Examples: Gun-making instructions, guides, software or equipment for 3D printing of guns or gun parts

Other weapons

The following is not allowed:

 Ads for knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self-defence or combat

Ads for any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism)

Examples: Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes

Ads for any other product that's designed to (in modern-day usage) injure an opponent in sport, self-defence or combat

Examples: Throwing stars, brass knuckles, tasers, pepper spray

Ads for instructional content about the assembly, enhancement or acquisition of any product covered under the Other weapons policy

Examples: Guides, software or equipment for 3D printing of push daggers, brass knuckles, throwing stars

Recreational drugs

The following is not allowed:

Ads for substances that alter mental state for the purpose of recreation or otherwise induce "highs"

Examples: Cocaine, crystal meth, heroin and other illegal opioids, marijuana, cocaine substitutes, mephedrone, "legal highs"

 Ads for products or services marketed as facilitating recreational drug use

Examples: Pipes, bongs, cannabis coffee shops

Ads for instructional content about producing, purchasing or using recreational drugs

Examples: Forums to exchange tips or recommendations on drug use

Tobacco

The following is not allowed:

 Ads for tobacco or any products containing tobacco

Examples: Cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco

 Ads for products that form a component part of a tobacco product, as well as products and services that directly facilitate or promote tobacco consumption

Examples: Rolling papers, pipes, tobacco filters, hookah lounges, cigar bars.

 Ads for products designed to simulate tobacco smoking

Examples: Herbal cigarettes, electronic cigarettes, or e-cigarettes.

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support
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