Dangerous products or services

Google provides translated versions of our Help Centre as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help centre for additional restrictions.

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury.

Below are some examples of products and services that we consider to be dangerous, which you should avoid in your ads or destinations. Learn about what happens if you violate our policies.

Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, prior to any suspension of your account. Learn more about suspended accounts.


The following is not allowed:

red cross (x) Ads for products that are designed to explode and could cause damage to nearby people or property

Examples (non-exhaustive): Nail bomb, chemical bomb, any fireworks that explode, firecrackers, grenades

red cross (x) Ads for instructional content about the assembly, enhancement or acquisition of explosive items

Example (non-exhaustive): Bomb-making site, guides, software, or equipment for 3D printing of parts of grenades

Guns, gun parts & related products

The following is allowed:

Ads for gun parts and associated items that increase the safety of a gun

Examples (non-exhaustive): Gun locks, trigger locks, safety pins, chamber block

The following is not allowed:

red cross (x) Ads for functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defence or combat

Note: We err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.

Examples (non-exhaustive): Handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, 3D-printed guns

red cross (x) Ads for any part or component, whether finished or unfinished, that's essential to or enhances the functionality of a gun

Examples (non-exhaustive): Ammunition, ammunition clips, silencers, tripods and bipods for guns, stocks, conversion kits, gun-grips, scopes and sights, bump stocks

red cross (x) Ads for instructions on the assembly or enhancement of the functionality of firearms

Other weapons

The following is not allowed:

red cross (x) Ads for knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self-defence or combat

red cross (x) Ads for any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism)

Examples (non-exhaustive): Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes

red cross (x) Ads for any other product that's designed to (in modern-day usage) injure an opponent in sport, self-defence or combat

Examples (non-exhaustive): Throwing stars, brass knuckles, tasers, pepper spray

red cross (x) Ads for instructional content about the assembly, enhancement, or acquisition of any product covered under the Other weapons policy

Examples (non-exhaustive): Guides, software, or equipment for 3D printing of push daggers, brass knuckles, throwing stars

Recreational drugs

The following is not allowed:

red cross (x) Ads for substances that alter mental state for the purpose of recreation or otherwise induce "highs"

Examples (non-exhaustive): Cocaine, crystal meth, heroin and other illegal opioids, marijuana, cocaine substitutes, mephedrone, "legal highs"

red cross (x) Ads for products or services marketed as facilitating recreational drug use

Examples (non-exhaustive): Pipes, bongs, cannabis coffee shops

red cross (x) Ads for instructional content about producing, purchasing or using recreational drugs

Examples (non-exhaustive): Forums to exchange tips or recommendations on drug use


The following is not allowed:

red cross (x) Ads for tobacco or any products containing tobacco

Examples (non-exhaustive): Cigarettes, cigars, snus, chewing tobacco, rolling tobacco, pipe tobacco

red cross (x) Ads for products that form a component part of a tobacco product, as well as products and services that directly facilitate or promote tobacco consumption

Examples (non-exhaustive): Rolling papers, pipes, tobacco filters, hookah lounges, cigar bars

red cross (x) Ads for products designed to simulate tobacco smoking

Examples (non-exhaustive): Herbal cigarettes, electronic cigarettes, e-cigarettes

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support
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