Video ad requirements

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Video ads use videos for better engagement with users. Video ads are subject to the standard Google Ads policies and the requirements below. Note that these requirements apply to skippable in-stream ads, non-skippable in-stream ads, in-feed video ads, and bumper ads.

To find specs and related details for creating video ads, check the video ad specs.

Length of video ads

The following is not allowed:

Non-skippable in-stream ads that are longer than 15 seconds

While there is no limit on skippable in-stream ads, videos that are less than 3 minutes long typically perform better.

Learn how to fix a disapproved ad or asset. If you can’t edit the video to meet these requirements, upload a different video that complies with the policy.

Data collection in video ads

The following are not allowed:

Tracking pixels that are not SSL-compliant, including all subsequent calls

Tracking pixels on the midpoint and complete events

Note: Tracking pixels are allowed on the impression, view, and skip events.

More than three tracking pixels per event

Note: To include tracking pixels for more than one vendor per event, the client or agency is responsible for piggybacking or daisy-chaining the pixels.

Using Javascript for data collection

Note: A third-party click redirect or click command is acceptable.

Learn how to fix a disapproved ad or asset. If you can’t edit the video to meet these requirements, upload a different video that complies with the policy.

Related policies and common disapprovals

The following Google Ads policies are especially relevant to video ads and are often associated with disapprovals. Learn about what happens if you violate our policies.

Unacceptable video format

All videos must be uploaded in an approved format. See the Unacceptable video format policy for more information.

Unavailable video

All videos must be publicly available. See the Unavailable video policy for more information.

Unclear content

All information and media in ads and assets should be easily understandable and clearly identify the product, service, or entity you are advertising. Refer to the Unclear content policy for more information. Videos must include a name or logo that clearly represents the advertiser, product, or service in the video.

Video quality

All videos used in advertising must meet certain quality standards. See the Video quality policy for more information.

Sexual content

To keep ads relevant and safe for users, Google restricts sexual content in certain circumstances. See the Sexual content policy for more information.

Copyrights

To advertise copyrighted content, you must either own the copyright or be legally authorized to advertise with it. See the Copyrights policy for more information.

Third-party ad serving

All third-party tracking pixels must meet our third-party ad serving requirements.

Ad requirements for YouTube

All videos used in advertising must meet certain quality standards. Visit the Ad requirements for YouTube page for more information.