Image ad requirements
Animation in image ads
The following is not allowed:
Animations that last longer than 30 seconds
Note: Shorter animations can loop or repeat, but must stop after 30 seconds.HD animated gifs are no longer supported in Google Ads
Learn how to fix a disapproved ad or extension. If you can’t edit the image to meet this requirement, upload a different image that complies with the policy.
Related policies and common disapprovals
The following Google Ads policies are especially relevant to image ads and are often associated with disapprovals. Learn about what happens if you violate our policies.
Image QualityAll images used in advertising must meet certain quality standards. The image layout must conform to Google Ads standards and the image itself can’t be blurry. See the Image quality policy for more information.
Unclear relevanceAll information should be relevant to what you’re advertising. For example, all submitted ad creative fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.
Misleading contentAll information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information. Image ads can’t contain images that resemble site warnings or error messages, and images can’t appear to be more than one ad.
Adult contentTo keep ads relevant and safe for users, Google restricts adult content in certain circumstances. See the Adult content policy for more information. Image ads can’t contain any adult-oriented content.