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Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help centre for additional restrictions.
Google Ads prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. This policy applies to the content of your ad and your website or app.
Learn about what happens if you violate our policies.
If you're concerned about ads facilitating the sale of counterfeit products, please file a complaint.
The following isn't allowed:
Products described as knock off, replica, imitation, clone, faux, fake, mirror image or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner
Non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product
Examples (non-exhaustive): Non-authentic products that have brand name labels or logos
We take violations of this policy very seriously and consider them egregious. An egregious violation of the Google Ads policies is a violation so serious that it's unlawful or poses significant harm to our users. Note that in determining whether an advertiser or destination is violating this policy, we may review information from multiple sources including your ad, website, accounts and third-party sources. If we find violations of this policy, we'll suspend your Google Ads accounts upon detection and without prior warning, and you won't be allowed to advertise with us again. If you believe that there's been an error, and that you haven’t violated our policy, submit an appeal and explain why. We only reinstate accounts in compelling circumstances, and when there's good reason so it's important that you take the time to be thorough, accurate and honest. Learn more about suspended accounts.
Google Ads counterfeit vs trademark policy
Our counterfeit policy concerns the actual products promoted on the site or app featured in the ad, whereas our trademark policy concerns use of the trademark in the ad text or keywords (in certain circumstances) in the ad itself.
Google Ads counterfeit vs DMCA/copyright/pirated products
Counterfeiters mimic the trademark brand features, rather than copying the product itself (software, books, artwork, films, etc).