This policy applies to the content of your ad and your website or app. Learn about what happens if you violate our policies.
If you're concerned about ads facilitating the sale of counterfeit products, please file a complaint.
The following is not allowed:
Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner
Non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product
Examples: non-authentic products that have brand name labels or logos
Google Ads counterfeit vs. trademark policy
Our counterfeit policy concerns the actual products promoted on the site or app featured in the ad; whereas, our trademark policy concerns use of the trademark in the ad text or keywords (in certain circumstances) in the ad itself.
Google Ads counterfeit vs. DMCA/Copyright/Pirated products
Counterfeiters mimic the trademark brand features, rather than copying the product itself (software, books, artwork, movies, etc.).