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We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.
Learn more about the Misrepresentation policy.
The following is not allowed:
Coordinating with other sites or accounts and concealing or misrepresenting your identity or other material details about yourself, where your content relates to politics, social issues, or matters of public concern
Violations of this policy are taken very seriously and are considered egregious. An egregious violation of the Google Ads policies is a violation so serious that it is unlawful or poses significant harm to our users. In determining whether an advertiser or destination is violating this policy, Google may review information from multiple sources including your ad, website, accounts, and third-party sources. If violations of this policy are found, your Google Ads accounts will be suspended upon detection and without prior warning, and you will not be allowed to advertise with Google Ads again. If you believe there's been an error, and that you haven’t violated our policy, submit an appeal and explain why. Accounts are only reinstated in compelling circumstances, and when there is good reason so it's important that you take the time to be thorough, accurate, and honest. Learn more about suspended accounts.
Fix your suspended account
If you believe there’s been an error and that you haven’t violated Google Ads' policies, submit an appeal.
- In your Google Ads account, click the Contact Us link in the notification at the top of your screen.
- This link will direct you to the appeal form on the right side of your screen.
- While you complete the form, relevant policy information will appear to help you understand the reason for the suspension and the appeal process.
If you select “Contact Us” again while your appeal is still being processed, your Google Ads account will have an “Appeal pending” status. When your appeal is reviewed, you'll receive an email with the outcome. If your appeal is rejected, you can re-appeal following the same process outlined above.
Certain selected advertisers must complete advertiser verification successfully to appeal their account suspension. If Google isn't able to verify their identity after 3 attempts, they won't be allowed to appeal their account suspension. Advertisers suspended for Billing and Payment suspensions may be asked to verify their payment method to process their appeals.
Accounts are only reinstated in compelling circumstances, such as in the case of a mistake, so it's important that you take the time to be thorough, accurate, and honest.