Update to Financial Products and Services Policy (April 2021)

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In April 2021, Google will update the Financial products and services policy to allow the advertisement of debt services in Germany. 

Advertisers offering such products will be required to be certified by Google before they can advertise through Google Ads. 

To be certified by Google, debt services advertisers will need to be registered, licensed or approved by the relevant regulatory authorities or recognised professionals in the country or countries that they are targeting.

Advertisers can request certification with Google via the application form. For more details, see About debt services certification.

This policy will apply globally to all accounts that advertise these financial products. For more details, see About debt services certification.


[Posted April 2021]


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