About debt services certification

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Advertisers who promote debt services (debt settlement and debt management plans) are allowed to advertise through Google Ads in select countries, but they must be certified by Google.

This certification is required for all ad formats and assets.

Fill out the Google Ads Debt Services Certification Application.

Australia
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is appropriately authorized; i.e., is either a debt agreement administrator registered with the Australian Financial Security Authority or holds an Australian credit license.

Advertisers must also be certified with Google.

Brazil
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is a financial institution registered with the Brazilian Central Bank.

 Advertisers must also be certified with Google.

Canada
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is a Licensed insolvency trustee registered with the Office of the Superintendent of Bankruptcy.

Advertisers must also be certified with Google.

Germany
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services only if the advertiser and provider of these services is an admitted lawyer (Rechtsanwalt/Rechtsanwältin), or an appointed notary (Notar/Notarin), or an appointed tax advisor (Steuerberater/Steuerberaterin), or an appointed public accountant (Wirtschaftsprüfer/Wirtschaftprüferin).

Advertisers must also be certified with Google.

Japan
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is a licensed attorney (bengoshi) or certified judicial scrivener (shiho-shoshi).

Advertisers must also be certified with Google.

South Africa
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is a debt counsellor registered with the National Credit Regulator.

Advertisers must also be certified with Google.

South Korea
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is a lawyer or a law firm licensed to practice in South Korea.

Advertisers must also be certified with Google.

Spain
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services as long as the advertiser and provider of these services is registered as an Insolvency Administrator by the Ministry of Justice.

Advertisers must also be certified with Google.

United Kingdom
Product Allowed? Details
Debt services Allowed with limitations Please refer to the UK Financial Services policy.
United States
Product Allowed? Details
Debt services Allowed with limitations

Google allows ads promoting debt services only if the advertiser and provider of these services is an approved non-profit budget and credit counseling agency, as defined by 11 U.S. Code § 111, or a national non-profit association representing non-profit credit counseling agencies.

Advertisers must also be certified with Google.

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