Update to Financial Products and Services Policy (April 2021)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

In April 2021, Google will update the Financial products and services policy to allow the advertisement of debt services in Germany. 

Advertisers offering such products will be required to be certified by Google before they can advertise through Google Ads. 

To be certified by Google, debt services advertisers will need to be registered, licensed, or approved by the relevant regulatory authorities or recognized professionals in the country or countries they are targeting.

Advertisers can request certification with Google via the application form. For more details, see About debt services certification.

This policy will apply globally to all accounts that advertise these financial products. For more details, see About debt services certification.


[Posted April 2021]


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