Clear search
Close search
Google apps
Main menu

About Google Ads

Advertise your business with ads by Google all over the web (AdWords) or earn revenue from your website with ads by Google (AdSense). Try AdWords or AdSense

Ever notice "Ads by Google," "Sponsored Links," or the AdChoices icon AdChoices icon as you browse the web, use an app or watch a video? Advertisers can use Google AdWords or Google’s DoubleClick ad platform to show you ads like these. In addition to seeing ads based on the types of sites and apps you visit, you may also see ads based on your interests and more.

In this article

Google’s Display Network, a collection of 2+ million websites, videos, and apps that partner with Google to show ads.

What Google does to show you ads

We may show you ads based on many factors, including:

  • Types of websites you visit, and mobile apps you have on your device
  • Cookies on your browser and the settings in your Google Account
  • Websites and apps you’ve visited that belong to businesses that advertise with Google
  • Your activity on another device
  • Previous interactions with Google’s ads or advertising services
  • Your Google Account activity and information

When showing you personalized ads, we will not associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation, or health.

How you can manage the ads you see

You can manage the information Google uses to show you ads with tools and controls. Below are just a few of the tools, controls, and resources developed by Google and other organizations to help you manage the information Google uses to show you ads.

Tools, controls, and resources What it is
Ads Settings In your Ads Settings, found in My Account, you can learn about the information Google uses to personalize ads, including the option to turn off Ads Personalization altogether.
My Account In addition to Ads Settings, My Account gives you quick access to settings and tools that let you safeguard your data, protect your privacy, and decide how your information can make Google services work better for you, including the ads you see.
Privacy Policy Google’s worldwide privacy policy.

Advertising industry program participation

Google is a participating member of groups that have developed industry privacy standards like the AdChoices icon for online advertising.

Group Location
Australian Digital Advertising Alliance Australia
Digital Advertising Alliance (DAA) United States
Digital Advertising Alliance of Canada Canada
European Digital Advertising Alliance Europe
Network Advertising Initiative United States


Sign up for AdSense

Leave feedback on the website or ad you just saw

The issue(s) were with: