About Google Ads

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Ever notice "Ads by Google", "Sponsored Links" or the AdChoices icon AdChoices icon as you browse the web? Ads like these show all across the Internet. Advertisers can use AdWords to show Google Ads on sites that are part of the Google Display Network. You may come across such ads when you're viewing a website, video or app on Google's Display Network or other partner sites. You may also come across such ads with Google Maps or YouTube videos embedded on partner sites. In addition to seeing ads based on the types of sites you visit, you may also see ads based on your interests and more.

In this article

  • What Google does and doesn’t do to show you ads
  • How you can manage your ads settings
  • Advertising industry programme participation
  • Leave feedback on the ad or website that you just saw

Google’s Display Network, a collection of over a million websites, videos and apps that partner with Google to show ads.


What Google does and doesn’t do to show you ads

We may show you ads based on many factors, including:

  • Types of websites you visit, and mobile apps you have on your device
  • The DoubleClick cookie on your browser and the settings in your Ads Settings
  • The websites and apps you’ve visited that belong to businesses advertising with Google
  • Your previous interactions with Google’s ads or advertising services
  • Your Google profile, including YouTube and Google+ activity

We don’t do the following:

  • Link your name or personally identifiable information to your DoubleClick cookie without your consent
  • Associate your DoubleClick cookie with sensitive topics like race, religion, sexual orientation or health without your consent


How you can manage your ads settings

You can manage your ads settings with web-based tools and controls. Below are just a few of the tools, controls and resources developed by Google and other organisations to help you do so:

Tools, controls and resources What it is
Ads Settings A Google tool that lets you opt out of Google’s interest-based ads or edit the interests and demographics associated with your Google Account.
Security and privacy tools Google’s browser controls, plug-ins and product features designed to help you protect your privacy. Choose from over a dozen.
Privacy policy Google’s worldwide privacy policy.


Advertising industry programme participation

Google is a participating member of groups that have developed industry privacy standards, such as the AdChoices icon for online advertising.

Group Location
Australian Digital Advertising Alliance Australia
Digital Advertising Alliance (DAA) United States
Digital Advertising Alliance of Canada Canada
European Digital Advertising Alliance Europe
Network Advertising Initiative United States


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Leave feedback on the website or ad that you just saw

The issue(s) were with:

  • the website
  • the ads