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About Google Ads

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Do you ever notice "Ads by Google", "Sponsored Links" or the AdChoices icon AdChoices icon as you browse the web, use an app or watch a video? Advertisers can use Google AdWords or Google’s DoubleClick ad platform to show you ads like these. In addition to seeing ads based on the types of sites and apps that you visit, you may also see ads based on your interests and more.

In this article

Google’s Display Network, a collection of 2+ million websites, videos and apps that partner with Google to show ads.

What Google does to show you ads

We may show you ads based on many factors, including:

  • The types of website that you visit and the mobile apps that you have on your device
  • Cookies on your browser and the settings in your Google Account
  • Websites and apps that you’ve visited that belong to businesses that advertise with Google
  • Your activity on another device
  • Your previous interactions with Google’s ads or advertising services
  • Your Google Account activity and information

When showing you personalised ads, we will not associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation or health.

How you can manage the ads that you see

You can manage the information that Google uses to show you ads, with tools and controls. Below are just a few of the tools, controls and resources developed by Google and other organisations to help you manage the information that Google uses to show you ads.

Tools, controls and resources What it is
Ads Settings In your Ads Settings, found in My Account, you can learn about the information that Google uses to personalise ads, including the option to turn off Ads Personalisation altogether.
My account In addition to Ads Settings, My Account gives you quick access to settings and tools that let you safeguard your data, protect your privacy, and decide how your information can make Google services work better for you, including the ads that you see.
Privacy Policy Google’s worldwide privacy policy.

Advertising industry programme participation

Google is a participating member of groups that have developed industry privacy standards, such as the AdChoices icon for online advertising.

Group Location
Australian Digital Advertising Alliance Australia
Digital Advertising Alliance (DAA) United States
Digital Advertising Alliance of Canada Canada
European Digital Advertising Alliance Europe
Network Advertising Initiative United States


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