About Google Ads

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Ever notice "Ads by Google," "Sponsored Links," or the AdChoices icon AdChoices icon as you browse the web, use an app or watch a video? Advertisers can use Google AdWords or Google’s DoubleClick ad platform to show you ads like these. In addition to seeing ads based on the types of sites and apps you visit, you may also see ads based on your interests and more.

In this article

Google’s Display Network, a collection of over a million websites, videos, and apps that partner with Google to show ads.

What Google does and doesn’t do to show you ads

We may show you ads based on many factors, including:

  • Types of websites you visit, and mobile apps you have on your device
  • The DoubleClick cookie on your browser and the settings in your Ads Settings
  • Websites and apps you’ve visited that belong to businesses that advertise with Google
  • Your activity on another device, if you previously signed in to your Google account on another device
  • Previous interactions with Google’s ads or advertising services
  • Your Google profile, including YouTube and Google+ activity

We don’t do the following:

  • Link your name or personally identifiable information to your DoubleClick cookie without your consent
  • Associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation, or health

How you can manage your ads settings

You can manage your ads settings with web-based tools and controls. Below are just a few of the tools, controls, and resources developed by Google and other organizations to help you do so:

Tools, controls, and resources What it is
Ads Settings A Google tool that lets you opt out of Google’s interest-based ads or edit the interests and demographics associated with your Google Account.
Security and privacy tools Google’s browser controls, plug-ins, and product features designed to help you protect your privacy. Choose from over a dozen.
Privacy policy Google’s worldwide privacy policy.

Advertising industry program participation

Google is a participating member of groups that have developed industry privacy standards like the AdChoices icon for online advertising.

Group Location
Australian Digital Advertising Alliance Australia
Digital Advertising Alliance (DAA) United States
Digital Advertising Alliance of Canada Canada
European Digital Advertising Alliance Europe
Network Advertising Initiative United States


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