/adsense/community?hl=en
/adsense/community?hl=en
7/29/11
Original Poster
mike.smith.2011

"Google AdSense Account Disabled" with balance of $42,000 and monthly revenue of $60,000

Dear folks,

Any help would be appreciated to solve my issue. We run a social network with around 140,000 active members and it’s been running since 2008. The only source of income is adsense. We have used different tools to bring more users and engage more users in our website and we have around $2000 daily revenue. There hasn’t been any click surge or spike or any sudden change in the revenue lately, we just have improved quality of site. We received the notice “Google AdSense Account Disabled” with this content:

“After reviewing our records, we've determined that your AdSense account poses a risk of generating invalid activity… “

We do have long run Analytics report, our analytic is linked to ad sense so it should be easy to show there hasn’t been any click fraud at our end. Why would we risk a large scale business for couple of fraud clicks! Our current account balance is more than $40K and Google says it will be returned back to advertisers! We have spent almost this much to deliver traffic, pay for engineers and servers…. What is the best way of approaching and what are convincing evidences to show our activities are all based on good faith and there is no intension of getting non legitimate clicks.

Any help would be appreciated, this incident has put a big question mark on job status of 5 hard working engineers in such a tough economy and future of a project that has been developed out of enthusiasm and passion during last 3 years.

Thanks,
Mike
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All Replies (265)
KarineTchk
7/29/11
KarineTchk
The same situation - Social Network with 4500 users was disable today with a 6500
what i gonna do i dont know this is the only money that i live
gddsmith
7/29/11
gddsmith
@mike they didn't say there was click fraud exactly they said it "poses a risk of generating invalid activity".
This is what Google states that you can do to prevent it https://www.google.com/adsense/support/bin/answer.py?answer=1112992
So from what you stated above I would question where you spent almost 40k to drive traffic? Personally I don't get why someone would do that when the only revenue source was adsense & Google may have been asking the same question.

You do have the right to appeal but for the most part you only get one shot at it (they may ignore any after that) so it's not something you should do in haste. 

@Karine you haven't really given much information about why your site was disabled so it may or may not be related or the same at all. However looking at your site (site in other post) you have numerous pages with very little to no content that was showing ads. That could be a problem also but without knowing why it was disabled no one can help you much. However if you want to supply further info post it in your other thread & leave this one for Mike to deal w/ his issue.
KarineTchk
7/29/11
KarineTchk
Invalid clicks - that was the reason

7/29/11
Original Poster
mike.smith.2011
Thank you so much for your reply Gddsmith

We didn't spend $40k to drive traffic, I meant we have more than $40k unpaid balance on our closed adsense account. But, we have spent even more to pay for hosting, storage, engineers, newsletter and advertising on adwords and facebook. Our business model was to drive enough traffic in order to be able to sell ads directly on our site, but adsense was convenient and smart enough to target our users' profiles, so it would make more sense to continue with adsense. I am not sure how big our account is in comparison with our adsense accounts, but we generate around half million dollar revenue for google now with 5% monthly grow rate. Since no real fraud has happened, wouldn't be more logical to give us some hints or warning about our site layout, the way ads are placed in the site or suggestions rather than closing it in one shot like this. Is there any contact email for reasonably medium size accounts? Is generic appeal form is the best way of contacting someone? If adsense appeal doesn't work out I am afraid we need to close down the shop and deal with lots of bills on our hand!

Thank you again,
Mike


Publisher1
7/29/11
Publisher1
Well,alas, you made one of the classic mistakes of business -- putting all your eggs in one client's basket.  Of course, you can do something about your problem:  start serving up alternative advertising sources and, ideally, sell your own ads.  I've always  believed that AdSense should never be more than 10 per cent of any site's revenue -- perhaps getting to 20 or 25 per cent in exceptional circumstances, and then only if your account is of the scale and value where you can have a dedicated account manager. 

I realize you've been budgeting on the revenue you expected to earn.  It is probably gone for good, but possibly you will find your appeal is successful if you have excellent documentation.  Unfortunately social networking sites are challenging for AdSense especially when the relationships between users and the site operator are closer than they are to the advertisers.  The email you received is virtually the hardest one to answer effectively with an appeal.  (I received it and survived, but that is because my problem occurred after a click bombing because of my voluntary work on these forums.  My AdSense revenue is a tiny fraction of my business income -- one ad sold offline a few days ago generates the equivalent of 2.5 years in AdSense earnings.)

If you have a solid community with great relationships and a defined and valuable demographic, you should be able to earn revenue with other sources.  Don't give up on your business, but prepare to say "good riddence" to AdSense and Google.

You may find revenue possibilities through amazon, commission junction, and other legitimate ad services.  Cash flow will admittedly be a serious problem -- you need to cut all your costs as quickly as possible and discuss delayed payment with your creditors.
7/29/11
Original Poster
mike.smith.2011
Thank you Publisher1 for your advices. Since you did receive such an email too what types of support documents you suggest would be helpful to have an effective appeal? We were under impression that adsense prefers to be the only network on the publisher page, specially after Google's Panda upgrades, we heard google penalizes publishers who use other ad network, so we thought we are a good publisher by keeping adsense as an exclusive ad network on our pages.

I repeated this question before as well, but do you know if Google has any premium relationship or appeal process for medium size accounts? How come for half a million dollar annual revenue they don't provide even a real person email address?

Thank you again for sympathy and advices regarding keeping the business rolling through other solutions.

thanks,
Mike
Publisher1
7/29/11
Publisher1
I cannot tell you exactly what support documentation you would require.  My situation was truly exceptional (and is well documented elsewhere on the threads).  Even though my monthly AdSense revenue is near the $100 minimum, the click bombing ordeal because of my voluntary work on the forums earned me an "account manager" and the TC status. With account managers, it is more like "we'll call you, don't call us" and I know of no way to communicate to Google to request one.  I've seen one situation where the bots disabled an account, and several months later, Google connected with the publisher to restore the account.  Reason:  several AdWords advertisers wanted to place targeted placements on the relevant site and Google got the message.  That site owner of course also received an account manager.

The problem is this email is truly nebulous and the criteria that the bots set out in disabling accounts is shrouded in secrecy but I've noticed it seems to hit "social networking" sites or individuals who gather traffic from social networking  much more than others. This is because the relationships of users are simply too interconnected for Google to be comfortable -- many fraudulent click rings have been operating via facebook and other social networking sites.  I think social networking sites are much better for pay per order and affiliate marketing plans (obviously not, in your case, Google's GAIN). In other words, I fear your problem is the structure of your site and your readership -- so you really will have trouble finding grounds for a successful appeal.

You should not stake your hopes on your appeal.  First, the response time can be long and second, virtually all appeals fail.  So your challenge is to focus your energies on non-Google revenue sources. 

But if you've been able to reach this revenue level with AdSense, you should be able to mitigate your losses by attacting alternative streams.  And that, I believe, should be your core priority now.
StevenG
7/29/11
StevenG
One of the problems with social networking traffic is the failure to report the referring url.

I don't know if you've notice any of that. Like you tweet a new page and get all this traffic and bunch of it lands directly on the new page and you don't know where it came from except in analytics is says it's direct/bookmarked traffic. This happens when people get twitter feeds and use mobile devices that have apps to connect to the social networking site.

Also if you are using the standard facebook like button on your pages it also can create a problem with inflated impressions and clicks that show up in your stats. It screws with Adsense impressions and clicks and also what Analytics reports and even other stat programs such as statcounter.

I don't know if any of that went on, but it's quite possible and if you get social networking traffic you might attribute any strange increase you see as just doing a good job in marketing your site on those other sites. So everything appears normal, when in fact it's not.


KarineTchk
7/29/11
KarineTchk
Iam a publisher and iam living on that money.
StevenG
7/29/11
StevenG
Well then you need to seek another ad network to replace the Adsense ads.

Do it sooner than later, because the longer you wait, the longer it will take to earn money and the longer to get paid that money as well. I wouldn't wait for Google to do anything as they pretty much work at the speed of snail. I mean maybe in the near future this can be resolved, but who knows. Best to try and figure it all out when your site is making money than try and figure it out and not make any money until you figure it out (if you ever do).
254 MORE
hello Krishan gupta
11/13/13
hello Krishan gupta
I want to become your team member after job. I would like some amount to your society and help the disable.
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