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Original Poster

I am confused regarding Google's NSFW policies

I have recently had my account disabled due to NSFW content on my site. I am aware of Google's policies, so I had developed a means to keep Google ads off of pages that contain NSFW content (I simply switch the advertisers to another provider). It seems that I missed one page, and so Google deactivated my account. I started an appeals process, but to be honest I am confused as to where Google draws the line.
If you do a google search for any celebrity followed by NSFW, it is reasonably easy to find nude pictures of said celebrity. Interestingly enough, a large percentage of these pages have google ads on them (ie. http://www.inflexwetrust.com/2011/04/10/fellas-check-the-pics-nsfw-sara-jean-underwoods-playmate-of-the-year-photoshoot/). As an experiment, I had reported the embedded link to google a week ago, and so far they have not removed them. Of course, that is a large site, also it is owned by MTV. So, where does google draw the line? What is actually allowed and what is not?
My site is small, but houses over 12,000 articles. Of them, maybe 200 or so have NSFW content. I didn't think that Google would take such offense to them due to the fact that they seem OK with it elsewhere. I know that this was naive, and plan to take steps in order to ensure that I don't upset Google, but I don't want to remove this content from my site entirely because some of those links are the most popular on our site.
Does anyone have any insight on what I should do? How can I keep google happy? Is my method of switching the ads on the NSFW links adequate, or should I take additional steps?
Thanks in advance for any advice
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All Replies (3)
The site you note is totally outside of Adsense policy, and will likely end up in the same position as you - as will most sites that carry such content. In general, it happens quicker in some cases when the site is reported by other publishers.

Adsense policy on what is suitable with respect to adult content is pretty strict:

As well, adsense considers a site in it's entirety, not "page by page", so a site that contains any adult content on any pages should not be displaying adsense ads at all, regardless of whether there aren't ads on certain pages. For adsense the terms "website and webpage" are essentially one and the same - publisher's aren't "safe" just because they don't display Adsense ads on specific pages - particularly since publishers are not even allowed to link to sites with adult content.
Original Poster
I see, thanks for the reply. In that case I am curious, if I was to remove all traces of NSFW content on my site and make it more Rated-PG, is it possible to have adsense reinstated on this site? Is there some subsequent review process that I can apply to if I decide to clean up the site?
While I have little intention to do such a thing, I can't rule out this possibility in the future.
Well since you indicated that your entire account was disabled, the only process available is to file an appeal. In order for an appeal to be of much use it would have to convince them that you fully understand the policies and have made arrangements to ensure that no unsuitable contents would make it live onto the site - either by using some sort of filter on all submitted contents, or by manually reviewing.

There's no guarantee that they would restore your account, but the best chance you'd have would be to give them a very detailed explanation of what happened, and what you've done to correct it, and what plans you now have in place to ensure it wouldn't happen again.

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