Sudden drop in CTR - Established Site
We run a large and established news website. The site is nearly 8 years old and has an established Google footprint. The site has a pagerank of 6 and is also on Google News. We are based in United States most of our traffic is US traffic. We have had consistent AdSense earnings for years.
Today, our CTR dropped to 0.08% from a daily average of 2%. We went from averaging nearly 200 clicks a day to under 10 clicks today. Our traffic is still high and nothing else changed from our end.
We have never had a problem with invalid clicks. Google seems to be invalidating all clicks today on our site. Something has to be wrong here. Is anyone else experiencing this issue?
I hope it will be fixed because it is kill our bussines.
The problem however hits only one place with one ad type, other seem to be performing in standard way. But this is our most important one, showing around 2 million ads per month. It had absolutely stable CTR, yesterday it dropped to almost zero and stays so.
The ads are apparently being clicked as the adsense interface shows gain in revenue, but then it drops where it was. Like the clicks were invalid, but it is a nonsense, we reach about 500 000 visits per month and noone from our team is clicking ads on our site. We tried some changes in ad formats etc., but nothing helped.
I am quite desperate about it. It is not our key revenue, but we are using all the adsense revenue for our advertising and now we have almost nothing to spend...
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