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Integration with IAB CCPA Framework Technical Specifications

Google is not currently a signatory to the IAB Privacy’s Limited Service Provider Contract. We have, however, integrated with the IAB CCPA Framework v1.0 Technical Specifications in Ad Manager, AdSense and AdMob as detailed below.

Technical integration

Google supports the IAB Tech Lab’s v1.0 technical specifications for reading the us_privacy string in our publisher ad products and applies restricted data processing when the string indicates a user has opted out (additional detail below).

Our ad tags will interact with the publisher’s page to retrieve the us_privacy string. Publishers who choose to use the IAB signal should follow the technical specification provided by the IAB Tech Lab to implement the us_privacy string on their pages.

  • When the IAB string indicates a user has not opted out, there will be no changes to ad serving behaviour and the IAB signal will not be propagated further to other supplier.
  • When the IAB string indicates a user has opted out, Google will enable restricted data processing (as outlined in our Help Centre for Ad Manager, AdSense, AdMob). When restricted data processing is enabled, Google does not call out to third parties via RTB and the signal would not be propagated further to other vendors.

App support

Please see the app developer site for more information on implementing the us_privacy string for the Google Mobile Ads SDK.

IMA SDK support

Please see the IMA SDK developer site for more information on implementing the us_privacy string for the Google Interactive Media Ads SDK.

IMA SDK

IMA DAI SDK

Learn more about helping publishers comply with U.S. privacy laws.

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