Policy enforcements

Ad serving limits

Google works hard to maintain an ads ecosystem that protects advertisers, publishers and users from fraud and bad ad experiences. As a result, Google may sometimes place a limit on the number of ads that your AdSense account can show. This might be a temporary ad serving limit while we get to know you and evaluate your traffic quality, or it might be because we've identified invalid traffic concerns in your AdSense account.

You can find out more about the different types of ad serving limits and what you can do to address them below.

Account being assessed

Ad serving on your account is being temporarily limited while we assess your traffic quality. We'll automatically review and update this limit as we continue to monitor your traffic. Unfortunately, we can’t say how long this will take.

What you can do

Continue to build your content and audience while we assess your site traffic. Also make sure that you’re complying with the AdSense programme policies.

In the meantime, your account is still fully accessible and you can view details about this account-level enforcement in your Policy centre. We encourage you to be proactive in making sure that your account complies with our programme policies.

Invalid traffic concerns

Ad serving on your account is currently being limited due to invalid traffic concerns. We’ll automatically review and update this limit as we continue to monitor your traffic.

What you can do

Your account is still fully accessible and you can view details about this account level enforcement in your Policy centre. We encourage you to be proactive in making sure that your ad traffic complies with the AdSense programme policies.

In the meantime, we recommend that you review these resources on invalid traffic:

Note: If we do detect invalid traffic on your account or if any other issues are found, your account may be subject to further enforcement actions or may be permanently disabled.
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