In-feed ads

In-feed ads are native ads that appear in your feeds. You can either let Google suggest an in-feed ad style for you or manually create your own style. #in-feed #nativeads

In-feed is a format that you place inside your feed to help monetize your site and provide a better user experience to your visitors.

On this page

• Benefits of In-feed ads
• How In-feed ads differ from standard ads
• Show selected display ads in In-feed ad units

For example, a feed can be an editorial feed (e.g., a list of articles or news) or listings (e.g., a list of products, services, etc.). In-feed ads are native which means you customize them to match the look and feel of your content. 

For more information, refer to: What is a feed?

Typically, you place In-feed ads in between the content of your feed, or where your feed begins or ends. As visitors scroll down your content they encounter In-feed ads. In-feed ads fit seamlessly inside your feed, they're not intrusive and they don't break the user's flow.

Benefits of In-feed ads

Some of the benefits of using In-feed ads include:

• Better user experience: In-feed ads offer a better user experience to your visitors. They're part of the user's flow and match the look and feel of your site.
• Monetizing new ad spaces: In-feed ads offer the opportunity to further monetize your pages by placing ads in new places, i.e., inside your feeds.
• Ideal for mobile: In-feed ads are ideal for mobile as they can help you to better monetize the smaller screen spaces available on mobile devices.

Learn how to create an In-feed ad.

How In-feed ads differ from standard ads

In-feed ads are different from standard ads in the following ways:

• They're part of the user's flow.
• They're highly customizable.
• They use high quality advertiser ad elements.

Show selected display ads in In-feed ad units

In-feed ads only use creatives that have high quality ad elements (for example, the responsive ads in Google Ads). This means that while In-feed ads can be more visually appealing to your visitors, they may have a lower CPM in the short term for some publishers.

To help increase CPM, you can choose to also show selected display ads inside your In-feed ad units. Google will select display ads that fit well in the available space. Showing both types of ads can help to increase your revenue.

Learn more about In-feed ad settings.