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What is a feed?

A feed is a stream of content that you can scroll through. The content appears in similar-looking blocks that repeat one after the other. For example a feed can be editorial (for example, a list of articles or news) or listings (for example, a list of products, services, and so forth). Feeds can appear anywhere on the page. Note: For the purposes of In-feed ads, a feed does not refer to a web syndication feed such as RSS.

Some examples of feeds include:

  • The main feed on a homepage (for example, a news feed)
  • The main feed on a product or services results page
  • A horizontal feed on the page
  • A text-only feed

You could have a site that has a different feed on mobile vs. desktop. For example, a desktop grid layout that becomes a feed when viewed on mobile. In this case, you can create separate In-feed ads for the different screen sizes.

Note: The width of your feed must be greater than 250 pixels to show In-feed ads.

Examples

Example of a feed on a homepage:

Example of a feed on a homepage

Example of a text-only feed:

Example of text-ony feed

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