In-feed is a format that you place inside your feed to help monetize your site and provide a better user experience to your visitors. For example, a feed can be an editorial feed (e.g., a list of articles or news) or listings (e.g., a list of products, services, etc.). In-feed ads are native which means you customize them to match the look and feel of your content. For more information about feeds, see: What is a feed?
Typically, you place In-feed ads in between the content of your feed, or where your feed begins or ends. As visitors scroll down your content they encounter In-feed ads. Because In-feed ads fit seamlessly inside your feed, they're not intrusive and they don't break the user's flow.
Some of the benefits of using In-feed ads include:
- Better user experience: In-feed ads offer a better user experience to your visitors. They're part of the user's flow and match the look and feel of your site.
- Monetizing new ad spaces: In-feed ads offer the opportunity to further monetize your pages by placing ads in new places, i.e., inside your feeds.
- Ideal for mobile: In-feed ads are ideal for mobile as they can help you to better monetize the smaller screen spaces available on mobile devices.
In-feed ads are different from standard ads in the following ways:
- They're part of the user's flow.
- They're highly customizable.
- They use high quality advertiser ad elements.
In-feed ads only use creatives that have high quality ad elements (for example, the responsive ads in Google Ads). This means that while In-feed ads can be more visually appealing to your visitors, they may have a lower CPM in the short term for some publishers. To help increase CPM, you can choose to also show selected display ads inside your In-feed ad units. Google will select display ads that fit well in the available space. Showing both types of ads can help to increase your revenue. Learn more this option in In-feed ad settings.