If you've met the requirements of our Consent Policy and you want to serve non-personalised ads to all users located in the European Economic Area or the UK who visit your site, no changes to your ad tagging are needed. You can enable non-personalised ad serving in the AdSense or Google Ad Manager UIs.
However, if you have specific requirements – for example, you want to serve some users personalised ads and other users non-personalised ads – you might want to consult the examples below.
Ad code for non-personalised ads
If you'd like to serve non-personalised ads on a per-page basis, consult the example below:
<head>
<title>Your site title</title>
</head>
<body>
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pubxxx" crossorigin="anonymous"></script>
<script>(adsbygoogle=window.adsbygoogle||[]).requestNonPersonalizedAds=1;</script>
// The line above makes sure that you're requesting non-personalised ads. It needs to come before you use <script>(adsbygoogle = window.adsbygoogle || []).push({});</script> and it suffices to have one such line per page.
<!-- One test unit for GDPR -->
<ins class="adsbygoogle" style="display:inline-block;width:970px;height:250px"
data-ad-client="ca-pubxxx"
data-ad-slot="slot_id">
</ins>
<!-- Another test unit for GDPR -->
<ins class="adsbygoogle" style="display:inline-block;width:250px;height:250px"
data-ad-client="ca-pubxxx"
data-ad-slot="slot_id">
</ins>
<script>(adsbygoogle = window.adsbygoogle || []).push({});</script>
// This triggers the ad request.
</body>
</html>
Ad code for personalised ads
If you want to serve some users personalised ads and other users non-personalised ads, consult the example below:
<head>
<title>Your site title</title>
</head>
<body>
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pubxxx" crossorigin="anonymous"></script>
<script>(adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=1;</script>
// This will pause ad requests, so users have time to interact with your consent solution.
/* Set up the consent solution and act according to the user choice.
If the user declines personalised ads, make sure that you call (adsbygoogle=window.adsbygoogle||[]).requestNonPersonalizedAds=1;
Remember that you need user consent for using cookies even for non-personalised ads in countries where the EU ePrivacy Directive requires it.
Later, you can call (adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=0 to resume sending ad requests. Without making this call, no ads will be shown.
*/
<!-- One test unit for GDPR -->
<ins class="adsbygoogle" style="display:inline-block;width:970px;height:250px"
data-ad-client="ca-pubxxx"
data-ad-slot="slot_id">
</ins>
<!-- Another test unit for GDPR -->
<ins class="adsbygoogle" style="display:inline-block;width:250px;height:250px"
data-ad-client="ca-pubxxx"
data-ad-slot="slot_id">
</ins>
<script>(adsbygoogle = window.adsbygoogle || []).push({});</script>
// This usually triggers the ad request, but you've paused these.
</body>
</html>
Auto ads: Ad code for non-personalised ads
If you'd like to serve non-personalised Auto ads on a per-page basis, consult the example below:
<head>
<title>Your site title</title>
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pubxxx" crossorigin="anonymous"></script>
<script>
(adsbygoogle=window.adsbygoogle||[]).requestNonPersonalizedAds=1;
(adsbygoogle=window.adsbygoogle||[]).push({google_ad_client: "ca-pubxxx", enable_page_level_ads: true});
</script>
</head>
<body>
</body>
</html>
Auto ads: Ad code for personalised ads
If you want to serve some users personalised Auto ads and other users non-personalised Auto ads, consult the example below:
<head>
<title>Your site title</title>
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pubxxx" crossorigin="anonymous"></script>
<script>
(adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=1;
// This will pause ad requests, so users have time to interact with your consent solution.
(adsbygoogle=window.adsbygoogle||[]).push({google_ad_client: "ca-pubxxx", enable_page_level_ads: true});
// This usually triggers the ad request, but you've paused these.
</script>
</head>
<body>
<script>
/* Set up the consent solution and act according to the user choice.
If the user declines personalised ads, make sure that you call (adsbygoogle=window.adsbygoogle||[]).requestNonPersonalizedAds=1;
Remember that you need user consent for using cookies even for non-personalised ads in countries where the EU ePrivacy Directive requires it.
Later, you can call (adsbygoogle=window.adsbygoogle||[]).pauseAdRequests=0 to resume sending ad requests. Without making this call, no ads will be shown.
*/
</script>
</body>
</html>