There are several different paths that you can choose from to obtain consent from your users in the EEA and the UK and comply with Google’s EU Consent policy. You may build your own consent solution or integrate directly with the IAB TCF v2.0 framework.
1. Publisher builds their own consent solution or uses a CMP that isn't certified by IAB
You can build your own consent solution or use a CMP that isn't certified by IAB. Then, deploy it on your pages.
Review the Help Centre documentation to learn how you can manage the ad technology providers on your sites and how you can control personalisation in our ad tags.
2. Publisher uses Privacy & messaging
Privacy & messaging is a consent management tool in AdSense that can help you use the IAB Transparency and Consent Framework v2.0 with the EU General Data Protection Regulation (GDPR).
Learn more about Privacy & messaging
3. Publisher uses an IAB-certified CMP
Google is introducing support for the IAB Transparency and Consent Framework v2.0 across our sell-side ads products (Ad Manager, AdMob, AdSense).
Learn more about implementing the IAB TCF v2.0
