Allow & block ads

How to review ads using the Ad review centre

The Ad review centre lets you see and take action on individual ads that have appeared on your pages.

Review ads

Select the Unreviewed tab to see the ads that have appeared on your site in the last 30 days. To ensure that you're always reviewing the most important ads first, ads are ranked according to the number of impressions that they've received. Remember that ads must have received at least a small number of impressions to be eligible for review.

Look through the ads. You can click an ad to see more details. In the detailed view, you'll see a full size preview of the ad and information such as its size, type, destination URL, Google Ads account or ad network, etc.

To further help you decide which ads to block, we provide the following performance-related information for each ad:

  • Impressions: Shows you a graph of the number of impressions per day that an ad has had over the past 30 days. You can use the graph to see if an ad has served recently, or if an ad has stopped serving altogether. Note that an ad that hasn't served recently could still show again (unless it's been blocked), but the longer it's stalled, the less likely this is.
If you're looking for specific ads, you can type in the search bar or use the filtering options to find ads in the Ad review centre. For example, you can search for ads by their text, destination URL or the domain they were served on.

Mark ads as reviewed

If you're happy for an ad to continue showing on your pages, you can mark it as reviewed. The ad will move to the Reviewed tab, so you won't need to review it again.

To mark individual ads as reviewed:

  • Hover over the ad and click Select this ad Select, then click Mark as reviewed.

To mark a page of ads as reviewed:

  • Click Mark all as reviewed.

Block ads

If you don't want an ad to appear on your pages again, you can block it. Ads you block move to the Blocked tab.

To block an ad:

  • Hover over the ad and click Block this ad Block.

To block all ads from a Google Ads account:

  • Click on an ad, then in the detailed view, click Block account.

    All ads from this Google Ads account will now always be blocked. This applies to all targeting types (contextual, interest based and placement).

    Note that blocking ads from a Google Ads account may have a negative impact on your revenue.

To see a list of Google Ads accounts that you've blocked:

  • Click More More, then click View blocked Google Ads accounts.

    Blocked Google Ads accounts are listed by account name, i.e. the network or company name of the Google Ads account. If you see the account name 'Anonymous advertiser' it means that the advertiser hasn't specified a network or company name.

Updates that you make to ads should take effect on your pages within a few hours.

Changed your mind?

After you've taken action on an ad or Google Ads account, you can immediately click Undo. You can also change your mind later:

  • Ads: To unblock an ad, visit the Blocked tab, then click Unblock this ad Block.
  • Google Ads accounts: To unblock a Google Ads account: click More More, click View blocked Google Ads accounts, then click Unblock next to the Google Ads account.

Updates to ads or Google Ads accounts that you've acted on in the past may take up to a day to take effect on your pages.

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