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Application issues

What to do if your AdSense application is disapproved

If your AdSense account is temporarily suspended for invalid traffic or policy violations, visit our help article on account suspensions for more information.

If your AdSense account is disabled for invalid traffic or policy violations, visit our help article on top invalid traffic and policy violations that lead to account closure.

If your AdSense application has not been approved, please refer first to the email we sent you—it contains more details on why your application was disapproved. Below, we've collected some of the most common disapproval reasons and the next steps you should follow:

  • There was a problem with your contact details or name

    Sign in under www.google.com/adsense with the email address you first applied with. On the next page, you'll see a form where you can correct your name and address data and resubmit the application.

  • You already have an account under another email address

    AdSense policies only allow one account per publisher. Follow the steps in the email we sent you to either keep using your existing account or move to a new account. Make sure to follow the instructions in the email rather than just closing your old account, as doing so will require you to submit a new application with a different email address.

    Publishers whose accounts have been disabled for invalid traffic or policy violations are not allowed to open a new AdSense account.

  • Your site was down or unavailable

    While reviewing your submitted site, we found that your site was down or unavailable. If you applied through an AdSense host partner, such as YouTube or Blogger, your hosted site was not available or not found (removed) at the time of the review.

    We suggest that you check your application to see if there was a typo in the URL you submitted. When your site, blog or YouTube channel is operational, you can re-submit your application with the correct URL. We’ll be happy to take another look at your application.

  • There was a problem with the content on your site

    Review the AdSense program policies and content policies to make sure your site is compliant. Keep in mind that we may review all pages where you place ad code, not just the URL you specified in the sign-up form. Additionally, we recommend you review our Webmaster Guidelines. After you've adjusted the content of your site, you can resubmit your application under www.google.com/adsense.

Steps you can take to address content issues

Here's a list of common problems with site content and steps that you can take to fix your content.

Expand all  Collapse all

Insufficient content
  • Your site was found to have too little text, and/or your site was deemed to be "under construction." Sites should have sufficient high quality content in order to provide meaningful user experiences and allow us to serve well-targeted ads to users.
  • To be approved for AdSense and show relevant ads on your site, your pages need to have enough text on them for our specialists to review and for our crawler to be able to determine what your pages are about.
  • Make sure that your pages have sufficient text - sites that contain mostly images, videos or Flash animations may not be approved.
  • Your content should contain complete sentences and paragraphs, not only headlines.
  • Ensure that your site is fully built and launched before you apply for AdSense - don't apply while your site's still in an "under construction" phase or only consists of a site template.
  • Place the ad code on a live page of your site. It does not have to be the main page, but test pages that are empty except for the AdSense ad code will not be approved.
  • Provide a clear navigation system for your visitors so that they can easily find all of the sections and pages of your site.
  • Review your site's pages to see if they're ready for AdSense.
Content quality issues
  • Your site currently has content quality issues. We believe that there isn't enough original, rich content that would be of value to users.
  • It's important for sites displaying Google ads to offer significant value to the user. As a publisher, you must provide unique and relevant content that gives users a reason to visit your site first.
  • Don't place ads on auto-generated pages or pages with little to no original content.
  • Your site shouldn't participate in affiliate programs without adding sufficient value to users. Affiliate program content should form only a minor part of the content of your site if the content adds no additional features.
  • Review the Webmaster Guidelines for for more help on how to provide a positive experience for your users.
  • Review the Create valuable content, Scraped content, Little or no original content articles for more information about high quality content.
  • Review your site's pages to see if they're ready for AdSense.
Issues with your traffic sources
  • Your site currently has issues with its traffic sources.
  • Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing page quality guidelines.
  • Review the AdSense program policies for more information on how to stay compliant.
  • Review the Webmaster Guidelines for more help on how to provide a positive experience for your users.
Unsupported language
  • The majority of your site's content is in a language AdSense does not currently support. Right now, we're only able to offer language support and ad targeting for these supported languages.
  • Consider translating your site to be in a language that is supported by AdSense and resubmitting your application with the revised site.
  • If you manage or own another site in one of our supported languages, feel free to resubmit your application with that site.
Content policy violations
Site navigation issues
  • During our review of your site, we found your site difficult to navigate.
  • Your site should provide a good user experience through clear navigation and organization. Users should be able to easily click through your pages and find the information they're seeking.
  • Potential navigation issues include: redirects, pages behind a login or restricted access, broken links, excessive pop-ups, dialers, and pages under construction or not yet launched.
  • Review the AdSense program policies for more information.
  • Review your site's pages to see if they're ready for AdSense.
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