Set up and manage your consent management platform (CMP)

Under Google's updated EU user consent policy, you must make certain disclosures to your users in the European Economic Area (EEA), the UK and Switzerland and obtain their consent for the use of cookies or other local storage where legally required, and for the collection, sharing and use of personal data for ads personalisation.

This policy reflects the requirements of the:

• EU ePrivacy Directive
• General Data Protection Regulation (GDPR)

To support publishers in meeting their duties under this policy, Google offers the ad serving options described below for users in the EEA, the UK and Switzerland. If you don't make any changes, the commonly used set of ad technology providers (ATPs) will continue to be used. The EEA includes the European Union member states and Iceland, Liechtenstein and Norway.

Get started

On the European regulations settings page in Privacy and messaging, update the settings for the sections on this page as described below.

Complete the following steps to help ensure that you comply with EU user consent policy:

Step 1: Select ad technology providers

To help with compliance under Google's updated EU user consent policy, you have the option to select your preferred ad technology providers (ATPs) from a list of companies that have provided us with information about their compliance with the GDPR – all of whom also have to comply with our data usage policy to ensure that publisher data is protected. If you select these ad technology providers (including Google and other bidders and suppliers), they may use data about your users for the purposes of ads personalisation and measurement.

1. Choose one of the following options:
   1. Commonly used set of ad technology providers: This is the setting that will be used unless you make a change on this page.
   2. Custom set of ad technology providers: Select your preferred ad technology providers.
2. Clearly identify the providers that you select to your users, and obtain users' consent in line with Google's EU user consent policy. You could do this by listing your chosen ad technology providers in a consent flow, or listing your chosen providers on a separate page of your site to which you direct your users from a consent flow. In either case, to comply with Google's EU user consent policy, you should link to the details provided by each provider that describes their activities.

Note: These settings only apply to AdSense for Content. For AdSense for Search settings, see Ads personalisation settings in Google's publisher ad tags.

Step 2: Set up consent gathering

You can use the Google CMP, a third-party CMP or create your own consent dialog that displays a message on your sites or apps asking users in the EEA, the UK and Switzerland for consent.

Consent for the web

Learn more about passing ads personalisation signals and IAB TCF user consent signals to Google AdSense.

Additional considerations

Check creative for consent (optional)

If you like, you can elect to scan reservation or RTB creative for consent. If you choose to do so, you can add custom ad partner URLs to ensure that unknown vendors in creatives do not block a creative from being eligible to serve.

Custom ad partner URLs

'Add custom ad partners URLs' applies to both 'Check reservation creative for consent' and 'Check RTB (real-time bidding) partner creative for ad partner consent'. If you choose to enable these features, you can also optionally add custom ad partner URLs to ensure that unknown URLs do not result in auto-filtering.