The kind of ad that your site requested to be displayed, e.g., Text, Text & display, Link unit, Matched content with ads, etc. This dimension shows the ad types you configured your site to request.
Depending on your ad setup, there might be different types of ads served within the requested ad type. For example, let's say you've set up an ad unit to request display ads. Your ad unit might show different types of display ad such as animated image, HTML5, etc. Check out the Served ad types report to see a detailed breakdown of the ads that actually served on your site.
- Text & display
- Link unit
- Native/Matched Content/With ads
- Native/Matched Content/No ads