The Served creatives report gives you a detailed breakdown of the ads that actually served on your site. For example, let's say you've set up an ad unit to request display ads. You can use the Served creatives report to see exactly what kind of display ads were shown in your ad unit, e.g., animated image, HTML5, etc.
Understanding the Served creatives report
Sometimes in this report you might see that different kinds of ads were served to an ad space on your page. For example, let's say you've allowed selected display ads to appear in your native In-article ads. In this case, you might see both "Image" and "Native ad" creatives served into an ad unit that's configured for "Display".
Viewing the Served creatives report
To view the Served creatives report:
- Visit your Reports page, then under '"All reports', click Served creatives.
Note that you can't view served creatives data from dates prior to the deployment of the Served creatives report.