AdSense for games (AFG)

Technical quick start guide (AFG)

A getting started guide for engineers using the Google IMA HTML5 SDK to serve ads on HTML5 web games using AdSense for games.

A brief overview

AdSense for games operates using the Google Interactive Media Ads Software Development Kit (IMA HTML5 SDK). This SDK allows you to request AdSense ads through JavaScript in order to more closely combine content and advertising. These products are subject to the AdSense Terms & Conditions, AdSense program policies, and product-specific usage guidelines. Remember that inadvertent clicks originating from overly aggressive or faulty implementations will result in action up to (and including) account termination.

Requesting and rendering ads through the IMA HTML5 SDK is a matter of setting up an ad request, loading the resultant ad, and playing it at the right time. You can test using the default publisher ID ca-games-pub-4968145218643279. You will need to provide your account manager with an example of your integration before you are allowed to deploy ads to your site(s).

Integration options

Simple integration

The easiest way to integrate AdSense for games with your HTML5 games is to use the simple integration option. This option provides is a quick to implement solution that provides all of the features and ad formats available across AdSense for games.

For publishers looking to use this simple integration option, you may register your interest.

Advanced integration

For publishers looking for a more advanced and custom integration, the full IMA HTML5 SDK should be implemented with your HTML5 game. This option provides additional flexibility such as certain features available via Google Ad Manager, but also keep in mind that this option brings additional complexity.

Continue reading below to get started with the IMA HTML5 SDK using the Advanced integration option.

Getting started with the IMA HTML5 SDK Advanced integration

To get started with the advanced integration option, you will need to integrate the IMA HTML5 SDK with your game.

  1. Setup IMA HTML5 SDK integration

    Follow the guidelines on the Google Developer site to create an IMA HTML5 SDK integration with your game. There are steps to get started, along with downloadable sample code, and a full API reference to help.

  2. Setup ad container (AdDisplayContainer)

    As the IMA HTML5 SDK caters for both video and gaming publishers, the AdDisplayContainer object can be configured in multiple ways.

    When configuring the AdDisplayContainer object for use with AdSense for games, simply pass in the reference to the div that will contain the ad.


    var adDisplayContainer = new google.ima.AdDisplayContainer(document.getElementById('adContainer'));

  3. Configure ad request (AdsRequest)

    When creating the AdsRequest object, you must ensure that the relevant parameters and properties are configured correctly so that ads are returned and rendered properly.


    // Request AdSense for games ads.
    var adsRequest = new google.ima.AdsRequest();
    // Setup AdSense for games ad tag
    adsRequest.adTagUrl = '';
    // Force image/text ads to render with Full-Slot UI
    adsRequest.forceNonLinearFullSlot = true;
    // Specify the linear and nonlinear slot sizes.
    adsRequest.linearAdSlotWidth = {your_game_width};
    adsRequest.linearAdSlotHeight = {your_game_height};
    adsRequest.nonLinearAdSlotWidth = {your_game_width};
    adsRequest.nonLinearAdSlotHeight = {your_game_height};

  4. Listen for relevant events and create callbacks

    It's important to listen for events that are fired within the IMA SDK, so that you know when to stop showing the ad, and let your users continue playing your game.

    Below are some of the ad events that are commonly used to determine the placement of ads with your game content. For example, you may listen for the COMPLETE event to understand when an ad has completed playback, and you can then show your game content to the user. A full list of ad events is available in the API reference.

    Event name Description
    AdEvent.Type.CLICK Fired when the ad is clicked.
    AdEvent.Type.COMPLETE Fired when the ad completes playing.
    AdEvent.Type.LOADED Fired when ad data is available.
    AdEvent.Type.SKIPPED Fired when the ad is skipped by the user.
    AdEvent.Type.START Fired when the ad starts playing.
    AdEvent.Type.USER_CLOSE Fired when the ad is closed by the user.

    Fired when an ad error event occurs.

    There are many different types of ad errors that can occur. Examples include the failure to load ad media asset, or empty ad responses being returned on the ad requests. A list of possible errors is available in the API reference.

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