User experience (UX) can make or break your site’s success. With many other sites offering similar services, it’s important to differentiate your site in the eyes of your users by providing a better experience.
Running an experiment allows you to compare one of your ad settings against a variation of that setting to see which performs better. Experiments help you to make informed decisions about how to configure your ad settings, and can help you to increase your earnings.
Google Analytics is a powerful tool that helps you better understand your site visitors and define the right strategy for your site. By integrating AdSense with Analytics, you can improve your ad performance and your users' experience.